How To Reset Your SureFeed Microchip Pet Feeder and Fix Other Problems

Ideally, you won’t have to do any resets to your SureFeed Microchip pet feeder. In fact, many owners rarely use the feature.

However, it’s efficient to be able to reset the Surefeed Microchip pet feeder by yourself. In this SureFeed Microchip Pet Feeder how-to reset guide, you’ll know everything you need to know about the process.

Quick Facts – Automatic and smart feeders are only getting better. According to Technavio, the market is expected to increase by $2.28 billion over the next five years (source).

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How to Reset the SureFeed Microchip Pet Feeder to Factory Settings

Luckily resetting the SureFeed Microchip Pet Feeder is a Straightforward process that won’t require any special skills. Also, you won’t need any tools, as you won’t be opening the product.

To reset the pet feeder back to its factory settings, you need to find the “Add Pet” button on your device.

In most devices, this button has a picture of a cat with a large (+) sign next to it. However, some models have a picture of a cat with a square academic cap over its head. Both buttons are similar and they do the same functions.

All you need to do is press that button and hold it down for 10 seconds. Once the resetting process is finished, you’ll notice the lights will start flashing red and green alternatively. Also, the feeder lid will open and shut off again.

How to Re-Assign Pets on the SureFeed Microchip Pet Feeder System

As you already know, the SureFeed pet feeder doesn’t have a feature to remove a programmed pet. If that happens, you’ll have to reset the pet feeder to the factory settings once again.

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That’s why you must keep your pet away from the device before you reach the learning step. Luckily, assigning new pets after the factory reset is equally simple.

To get started you need to press the same “Add Pet” button with the cat and the big plus sign. However, you shouldn’t hold it down. Instead, press and release directly.

When this happens, the pet feeder will open its lid. Also, you’ll notice the indicator light flashes green at a one-second interval. The feeder will remain in the learning mode until it recognizes your pet.

Put some treats in the bowl and let your pet feed on the treats. Once the pet starts eating, the feeder will recognize the pet. You’ll know that the process is finished when the flashing stops and the green light remains on.

Once the pet moves away, the lid will shut off automatically and the indicator lights will turn off.

Possible Reasons to Reset the SureFeed Microchip Pet Feeder

Here’s a quick rundown of all the reasons that might drive you to reset your SureFeed Microchip Pet Feeder.

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You’ve Reached the Maximum Number of Pets

The SureFeed Microchip Pet Feeder has a limited number of slots to register new pets. It can store up to 32 different pet IDs.

That’s a pretty big number and it’s not easy to fill it up. So, unless you’re running a pet sitting business, you’re unlikely to have this issue.

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If you reach the maximum number of pet entries, you’ll need to wipe the memory to add new pets.

You Need to Remove a Specific Pet

Unfortunately, SureFeed Microchip Pet Feeder doesn’t have an option to remove a specific pet. However, as you already know, you can store a lot of pets in the system.

In other words, you can simply add new pets without having to delete that. However, if you have to remove it from the system, you’ll have to reset the pet feeder to factory settings to wipe its memory.

The Lid Stops Shutting off by Itself

Many reasons make the lid stop shutting off by itself. Some of them might be physical. For example, a piece of food might be blocking the lid and preventing it from closing all the way.

It can also be a problem with the sensors. In that case, wiping the sensors clean might fix it. However, if the problem isn’t physical, there might be a problem with the settings. In both cases, resting the SureFeed microchip pet Feeder might solve the problem.

The Lid Doesn’t Open Automatically

Similar to shutting off, the lid might not be able to open automatically when the right cat approaches.

This can happen due to various reasons. For example, there might be a problem with the microchip or the RFID collar of the pet. Additionally, the sensors might be obstructed and need to be cleaned.

In some cases, it can also be due to setting the pet feeder incorrectly. In that case, a factory reset might solve the problem.

The Feeder Opens to the Wrong Pet

Of course, one of the main features of the SureFeed is that it won’t allow the wrong pet to eat from the bowl.

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Rarely, SureFeed responds incorrectly to pets. However, if you’ve paired the wrong pet or the feeder starts acting inconsistently, resetting the pet feeder might fix that issue.

If You’re Giving the SureFeed Pet Feeder Away

Even if the Pet Feeder is working properly, you might want to donate it to a friend or give it away to a household with a pet that needs a strict diet.


Will I Void My Warranty by Resetting the SureFeed Pet Feeder?

SureFeed Pet Feeder usually comes with a 3-year warranty. This warranty can be voided if you unscrew the device and open it. However, resetting the SureFeed won’t void your warranty.

What to Do if the Pet Feeder Doesn’t Fix After Resetting?

If you don’t mind deleting your stored pets, resetting the device to its factory settings can solve a lot of issues.

However, sometimes, the problem might persist after resetting. In that case, you’ll need to contact Sure PetCare for further assistance.

Wrap Up

With that said, you have a complete SureFeed Microchip Pet Feeder on how to reset the guide. As you can see, the process is a breeze and you won’t find any trouble resting or reassigning new pets to your pet feeder.

Always make sure that the battery is working, as both resetting and learning new pets require electric power.

Also, you need to know that the pet feeder will keep a memory of the pets it has learned even if you remove the battery after.