Selling Dog Treats On Etsy

How Much Does A Person Make Selling Dog Treats On Etsy?

Thanks to health scares about pet allergies and food recalls, pet owners are more eager than ever to buy treats that are proven to be safe and healthy for their dogs. Because of that, even beginner dog treat makers can stand to make a sizable profit. Beginner dog treat makers can expect to make anywhere from $500 to $1,000 a month.

By growing your business, you may even start to increase your income to $1,000 a week. That being said, you’re going to have a lot of start-up costs to consider.

How To Setup Your Esty Store For Dog Treats

There are a few steps you need to take to prepare your store to sell dog treats.

Step 1. Write Down Ingredients

One of the most important steps is to have your ingredients written down. Every ingredient you use to make your pet treat should be labeled. Take that list, then place it on your Etsy shop when you describe the product. This ensures that everyone knows what ingredients are being used in the treat.

It also helps to compare it to similar treats and allergies that may be found. This limits the chances of you being sued.

Step 2. Take Pictures of the Product

Half of the advertising on Etsy is creating beautiful product pictures. You can create your own style, but the product should be front and center. Include a gallery of the photos to allow your customers to look at the product at every angle.

Step 3. Add a Video of Your Dog Enjoying the Treat

Want another way to show customers that your treats are loved by dogs? Then take a video of yourself giving your dog the treat. Nothing will sell your treat more than a happy dog eating it.

Step 4. Add Appropriate Buzzwords

Etsy expects that anyone who sells edibles in their shop has taken the necessary steps to legally do so. You can further put customers at ease by adding in words like “licensed” or “FDA-Approved.” Just be sure your treats actually follow through with these buzzwords.

Top Marketing Tips For Selling Dog Treats On Etsy

Here are tips on how to market your dog treats on Etsy successfully.

1. Use Brand Ambassadors

Also known as influencers, brand ambassadors can spread the love of your treats to an even wider audience. It’s an easy way to get the word about your treats out there quickly. You simply give them a free sample of your treats, then let them work their magic.

You can find brand ambassadors online. They’re mostly on social media. You can even Tweet or use Instagram to search for brand ambassadors.

2. Connect with Your Audience

To grow your audience, you’re going to need to know who they are and where they spend most of their time. That might mean finding Groups on Facebook or specific pet forums. You should take part in their discussions and get to know them. When the time is right, you can reveal your Etsy store.

All the while, you should continue to get to know your audience and connect with them. When your customers feel that they have a personal connection with you, then they’re more likely to support you.

3. Start a Newsletter

There’s a reason several businesses employ newsletters. They work. Your newsletter should feature news about your product. It shouldn’t try to promote them or sell. Rather, newsletters are a way to give your customers a glimpse behind the scenes of your business. It can be a way to get to know you and the business as a whole.

It’s also a great place to unveil new products and upcoming sales.

FAQ

What Supplies Are Needed?

If you don’t already make pet treats, then you’re going to need standard baking supplies. You’ll also need your choice of ingredients. In addition to the materials for the treat, itself, you’ll need packaging. Because you’re making edibles, the packaging needs to be able to carry food.

You’ll also need a licensed kitchen to cook the pet treat. Both Etsy and several states require the use of a licensed kitchen to cook any kind of edible with the intention of selling it.

What Are the Expenses Like?

The expenses vary based on whether you starting the business on your own or with someone. On your own, and developing the treats in your kitchen, the minimum start-up costs are $1,052. The maximum start-up costs are $28,819. Since you’ll likely need to rent a licensed kitchen, then you can expect the start-up cost to rest around $5,000.

You’ll also need to factor in the fact that you’ll need to continue to pay that rent. You’ll want to determine with the person you’re renting the kitchen from whether you want to rent by the hour, week, or month.

Do I Need A Commercial Kitchen?

Yes, you will need a commercial kitchen in order to sell dog treats. A licensed kitchen is a commercial kitchen.

What Regulations Are Involved?

There are several business regulations involved. Your business needs to pass the various regulations that your state has in order to be approved as a business. Since you’re selling edibles, there are even more regulations to consider.

The Sanitation Department may need to inspect your cooking facilities monthly. You will need to have your treats tested in a lab to ensure they’re safe to consume and that they meet the required dietary standards for dogs.

You should also consider the regulations that preside over selling your dog treats in a different state. They may have different policies over dog treats than your own. Your business needs to be legal in every state you intend to sell in.

Do I Need A License?

Since you’re opening a business, you need a business license. That license also needs to extend to the kitchen that you’re using. There are other local state regulations and steps that you need to take in order to acquire your license.