Labelling your pet treats properly is vital. While premarket approval is not required by the FDA, they will require an accurate list of your ingredients, and there is other information that you’ll want and need to have to market a desirable and professionally-labeled product.
Be sure to include the following information on your labels:
- Company name, address, and contact info
- Statement of product intention, for instance: ‘Dog treats’ or ‘This product intended for dogs’
- Net weight of your product
- Nutrition amounts based on serving size (vitamins, minerals, calories)
The nutrition area is typically optional, but it’s worth the time to add it. Pet owners are particular about what they feed their beloved pets, so if you don’t list nutrition then you aren’t going to sell many treats!
For the remainder of this article, we’re going answer the most popular questions about marketing pet treats on your own. Want to know how to properly package your treats? How do you make a nutrition label? Stay with us and we’ll answer these questions and more to help you get started with your new pet treat business!
Table of Contents
- What information is required on a pet treat label?
- How do you make a nutrition label?
- How do you package homemade pet treats?
- How do you sell pet treats legally?
- Can you sell homemade pet treats on Etsy?
- Do pet treats have to be FDA approved?
- Can I make pet treats at home and sell them?
- Is there money in pet treats?
- Can I sell pet treats on Facebook?
- Do I need insurance to sell my pet treats?
What information is required on a pet treat label?
When you are labelling your pet treats, there are some basic standards that you will need to follow to keep your customers and governing entities like the FDA happy. Be sure that your labels include the following:
- Business name and address
- Type of treats and for which animal, i.e. ‘dog treats’ or ‘cat treats’
- Weight of package
- Nutritional information
- Any special feeding instructions
How do you make a nutrition label?
A basic nutrition level has a number of items that you should list. When creating one for your pet treats, be sure to include the following items:
- Serving size
- Total calories per serving
- Daily nutritional percentages in product
These give you a basic starting point, but more is always better with homemade treats. So if your recipe is especially lower in fat, be sure to find a creative way to put that in your nutritional information. Any way you can stick is out is always good, just be sure the information is all accurate.
How do you package homemade pet treats?
Your easiest way to package the treats is going to be to buy some paper bags of different sizes in bulk and get yourself a rubber stamp made with your company logo, address, and other contact info.
You will also want to print up your ingredient and nutrition information on sticky labels, so purchase ‘sticker printing paper’ in advance.
Now all you need to do is stamp the front of the bags and label the back appropriately, and you can put your vacuum-sealed treats in these bags, fold them nicely, and ship them off or sell them at your local Farmer’s market or Flea market!
How do you sell pet treats legally?
This is where things can get a little tricky. You will need a business license to sell your dog treats in your own state and for shipping them to Canada, where no special licensing beyond your locally required will be needed.
For selling to other states, you need to research each individual state, as requirements sometimes vary from state to state and there is no ‘blanket license’ for selling pet treats.
While normally it will just require a license for that state, check carefully, as some states may require a licensed kitchen for preparation of the treats or specific additions to your labelling in the ingredients and nutrition sections.
Can you sell homemade pet treats on Etsy?
You can, but you need to check with Etsy in regards to the specific types of treats which you are selling. In some cases, a commercial or licensed kitchen may be required for preparation and you’ll need to prove that you’ve got one to sell.
Doublecheck with Etsy before you post the treats to confirm if this will be required with your specific business and treat offerings.
Do pet treats have to be FDA approved?
Premarket approval is not required, but the FDA still regulates pet treats, so there are a few requirements you’ll need to avoid any issues down the line. Your pet treats may contain no harmful substances, must be completely edible, and prepared in a sanity environment.
Furthermore, you must have a list of ingredients and it needs to be accurate. If you meet these requirements then this should keep the FDA safely at bay.
Can I make pet treats at home and sell them?
You can make treats in a standard home kitchen, rather than a commercial one, in MOST cases. You need to research your specific state and states that you will be marketing to, but generally commercial kitchens are only required with human food, not with pet food.
That said, each state has their own opinion when it comes to dog treats, so there is a bit of a gray area. Research in advance or better yet – hire a lawyer. While this will affect your budget, it’s the best way to avoid any potentially expensive legal pitfalls in the future.
Is there money in pet treats?
Yes, there is definitely money in pet treats, and it’s an industry that just keeps growing. Approximately 70% of American households have a pet and people love their animals and want the best for them.
This gives you a chance to make a tidy profit if you’re willing to put in the work to get the licensing and do it right!
Can I sell pet treats on Facebook?
Yes, you can definitely sell pet treats on Facebook, you’ll need to add yourself to local pet groups and do a little homework first. When you search for pet groups, check their member terms to make sure that you are allowed to advertise before telling people about your treats.
This is important – some groups don’t allow advertisement, so doing so anyway could potentially get you reported and even suspended for a few days. Don’t worry, though, as there are plenty of groups that you CAN advertise in and people are always looking for a new, yummy treat for their pets.
Do I need insurance to sell my pet treats?
Yes, you will want to get liability insurance, as this will protect you from any accidents in your home or commercial kitchen while preparing your treats, but more importantly it is also protection from frivolous (or other) lawsuits.
If someone claims that your treats made their dog sick, you’ll definitely want to have this protection, and in most states this will also be legally required in order to do business in the first place.