How Do Dog Groomers Get Clients? (Solved & Explained!)

Dog groomers get clients much the same way that hair stylists do. It’s all about working hard, providing good service, and word of mouth. These days, word of mouth isn’t strictly localized, but also largely on the web.

Adding a business to Google is a good example – people can find, rate, and review your business and this generates new clients the modern way.

In this article we’re going to answer the most commonly asked questions from potential dog groomers that have been trending this week. Want to know what it costs to get started? How to find new clients? These questions and more are waiting with the answers you need in the sections below!

How do I get new grooming clients?

New dog grooming businesses have a lot of ways to generate traffic. A professional website is a good start and you can also list yourself on Google, adding your business to Google maps and this will generate customers and real feedback on your work.

Promotions can be offered to attract customers as well and don’t be afraid to ask for referrals, with a grooming discount reward for each new customer that they bring in to your business!

Is there a demand for pet groomers?

There is definitely a demand for pet groomers. In 2018, it was suggested that the grooming industry has a projected growth of 22% by 2025 for grooming products and 4.5% for grooming services alone.

Most dog groomers also offer additional services such as walking, training, and boarding, so there’s a lot of opportunity for those willing to put in the time and the hard work required to establish a foothold in this industry.

How can I improve my dog grooming business?

There are lots of ways to improve your business and to generate more customers, you just need to get a little creative. Promotional giveaways are always good, as everyone loves prizes and freebies, and you should create a referral program if you don’t already have one.

Loyalty rewards are another good way to maintain your customer base and if your business isn’t on Google yet, then it needs to be there. This will help people to find it and you’ll get real reviews – which you should always respond to professionally whether they are good or not so good.

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It’s all about providing good service and making sure that customers can easily find you and want to recommend you after they do!

How much does it cost to set up as a dog groomer?

Starting a small dog grooming business will typically require an initial investment of $10,000 up to $18,000 in order to secure the proper equipment and location for the business.

Tubs, dryers, grooming tools, restraining tools… there are a lot of items you’ll need at first to ensure that everything is professional and attractive to customers. You’ll also need insurance and depending on your location, various licenses and certificates will be required.

A small business loan can help if you haven’t got the capital handy, but you need to sit down and decide what you want your business to offer and then start making a list of exactly what you’ll need to get started.

Is dog grooming a good business?

It definitely can be, if you are willing to put in the work to build up a solid customer base. Successful grooming businesses can often bring in $75k to $100k or more once they’ve established a solid foothold.

People love their pets and getting them professionally groomed ensures that they always look their best. So, as long as people have pets, then a pet groomer who is passionate about their work is always going to be in high demand!

What are the disadvantages of being a dog groomer?

Every job has its caveats and for a dog groomer there are certainly a few worth mentioning. Dog groomers have to be on their feet a lot, transferring dogs from the tub, to the dryer, and then to the grooming station.

Long hours are required, especially in the beginning when building a client base, and not all of the dogs are what you would call ‘friendly’. Lots of them will be shy, frightened, or evenly aggressively grumpy, so you’ll have to deal with that as well.

That said, if you love animals and you’ve got the drive for it, being a dog groomer might just be a perfect fit for you!

Can you make a living as a dog groomer?

Yes, you can certainly make a living as a dog groomer, and a pretty good one depending on where you live. In Austin Texas, the going rate for a good groomer is reported to be around t$21.73 per hour, while in Raleigh North Carolina it’s a whopping $28.94 per hour.

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There’s money to be made, but statistics like these show that the old business adage is right… it’s all about location, location, and location!

Do groomers make good money?

Groomers can certainly make good money, especially when the business provides many offerings. Most successful grooming businesses also provide additional services, such as dog training, walking, and boarding services.

These help to generate a lot of extra income and if the grooming also happens to be excellent, then you’ve got a recipe for potentially high profits!

How long should it take to groom a dog?

That depends on the breed and their temperament. Short-haired dogs can sometimes be groomed in as little as 20 to 30 minutes, while long-haired varieties might take an hour or even a little more.

Factor in the shy, frightened, and occasionally aggressive dogs that need to be restrained and groomed at a patient pace, and that will add a lot more time, but expect an average time overall at about an hour.

What industry is pet grooming in?

As far as a more ‘official’ name for the industry, pet grooming falls in the ‘Pet Grooming and Boarding’ industry. This is because most successful grooming businesses also board dogs as well. They typically offer a wide range of non-veterinary services aside from these primary two, such as dog walking, training as well.